What is a Festival Marketing Plan?
A festival marketing plan is your roadmap to inspire, excite and attract people to your event.
These are items you should include in your roadmap:
a) WHO is your target audience that you want to attend the event?
b) WHAT is your message (depending on your target audience?
You may have more than one message to reach different groups.
c) HOW do you tell them about your event and which communication tools are
suited for your festival? Will it be print, broadcast or on-line?
d) WHERE and which publications and communication tools will you use?
e) WHEN and what frequency of advertising/publications are needed?
A Marketing Plan Is Critical to the Life and Growth of Your Festival
You should treat your festival like a small business – you need a marketing campaign to engage people. Your marketing campaign can last weeks, months or even years. One key element that all long term successful festivals have in common is a solid marketing plan.....
1- To continually communicate with festival attendees
2- To attract new festival attendees
3- To introduce new attractions to your festival, changes or additions
4- To enlist volunteers
5- To remind people and the community that your event still exists!
6- To heighten the image of the festival
7- To change how people think and view your festival
8- Solicit donations or corporate sponsors
Watch for the next blog about the 10 Tips to Effective Festival Marketing.
Subscribe to:
Post Comments (Atom)
The most difficult of planning a festival is trying to figure out how to tell people about it. Gone are the days of simply hanging up flyers or putting an ad in the newspaper. Those are still great tactics, but online marketing is the best way to speak to any audience now a days. search engine optimization services and social media and help perpetuate your festivals message year round and provide an easy platform to tell people when your festival is happening. I look forward to your next post.
ReplyDeleteOutstanding post!! Thank you for sharing this amazing post with us!!
ReplyDeletegtm plan
I have come across better blog writers who are capable of holding the attention of their readers. You can check out some really awesome blogs at www.zopthemes.com. As I can clearly make out your amateurish content, you can brush up your writing skills with the help of good blogging tips at Professional Icon Design, global freelance job platform Hey…no personal feelings. Just wanted to help.
ReplyDelete